Our Story & Company History

2008 — An Entrepreneurial Beginning

In December 2008, entrepreneur Anita Heizer established Vitee Kereskedelmi és Tanácsadó Bt. in Hungary. What began as a growing beauty technology business developed an early consumer-facing presence through Minden, ami Nő, bringing international beauty brands and home-use aesthetic devices, including early generations of IPL technology, to Hungarian consumers.

With time, the business expanded into its own proprietary consumer brand and a professional equipment and education division.

Professional Knowledge — SalonTech®

SalonTech®, Vitee Beauty's professional B2B division, supplies equipment and provides training, technical services and practical support for salons, aesthetic clinics and professionals. Experience with professional treatments and equipment helps inform the wider company's understanding of technology, usability and education.

Explore SalonTech's professional aesthetic technologies and education.

2010 — DermaGene® Is Launched

Building on the company's beauty technology experience, Anita Heizer launched the DermaGene® brand in 2010. DermaGene brings together advanced home-use facial-care devices, IPL hair-removal systems, cosmetic body-care equipment and complementary skincare formulations.

Our ambition has always been to make an informed, European aesthetic approach more accessible to people caring for their skin and appearance at home.

2014 — RevitalMed and the Connection Between Clinic and Home

In 2014, Anita Heizer co-founded RevitalMed Aesthetic Clinic with a business partner and remains a co-owner. RevitalMed is a separately operated clinic, not a division of DermaGene or Vitee Beauty Kft.

Through professional dialogue with aesthetic physicians, practitioners and technology specialists, insights from clinical practice can inform selected DermaGene product concepts, formulations and appropriate cosmetic home-care routines. Selected skincare products and conductive gels have also been used within professional cosmetic-care settings.

This professional exchange does not mean that every DermaGene product has been clinically tested or medically approved. The intended use, evidence and claims of each product must be assessed separately.

Discover RevitalMed Aesthetic Clinic.

2024 — Legal Transformation, Uninterrupted Business Heritage

Vitee Beauty Kft. is the legal successor of Vitee Kereskedelmi és Tanácsadó Bt., established in December 2008. In August 2024 the original Hungarian limited partnership (Bt.) was transformed into the present limited liability company (Kft.) with legal succession.

The Kft.'s 2024 registration is the date of the legal-form change — not the start of the business. The original partnership's company registration number was 19-06-508966; the current Vitee Beauty Kft. is registered under 19-09-524576. Both refer to a legally continuous business history. The DermaGene® brand itself was launched in 2010.

The transformation is recorded in the Hungarian corporate registry and in the 2024 registration and deletion court decisions. Consult the Hungarian official company information portal using these registration numbers. Sensitive full court files are not displayed publicly.

Awards & Independent Recognition

DermaGene's cosmetic devices and skincare have received recognition in Hungary. Below are photographs of genuine awards and direct publisher references; each distinction is attributed to the relevant product or company.

Founder recognition: Anita Heizer received the Leader of the Year 2024 award in the small-business category. Read the organiser's official announcement.

Esztétika Magazin – TOP100 2026

DermaGene® and SalonTech® were both featured in the professional publication Esztétika Magazin, TOP100 2026 issue. This is an editorial feature, not a product certification or proof of medical efficacy.

Dun & Bradstreet – AAA Bronze 2026

Vitee Beauty Kft. received Dun & Bradstreet's AAA Highest Creditworthiness – Bronze 2026 certificate. This is a company financial-creditworthiness assessment; it is not a clinical, safety or product-performance certification. The Bronze designation relates to the continuity of certification.

In the Media — Independent Company and Founder Profiles

Independent business publications have reported on Anita Heizer, the early business years and the development of the Vitee Beauty group of activities.

• Pénzcentrum, 17 February 2025: Interview on entrepreneurship and Hungary's beauty industry.
• Telekom Hello Biznisz: The entrepreneurial story from a student loan to a billion-forint business.
• Economx, 29 June 2026: Interview about the founder's business journey and lessons.
• Kossuth Rádió: Shared radio-appearance clip (broadcast programme and date not independently verified).

2027 — DermaGene at AMWC Cannes

European Aesthetic Expertise. Global Ambition.

DermaGene® has contractually confirmed participation as an exhibitor at AMWC Cannes 2027, taking place 1–3 April 2027 at the Palais des Festivals, Cannes, France. This is an opportunity to meet aesthetic professionals, clinics and potential international distribution partners.

AMWC participation is not an endorsement or clinical certification of DermaGene products by the event organisers. Any specific stand allocation remains subject to the organiser's payment and allocation terms.

International distributors and clinical partners are welcome. We are exploring responsible market partnerships, subject to local product and import requirements.

Selected DermaGene® Portfolio

Our portfolio covers home-use facial technology, cosmetic body-care equipment, IPL hair-removal systems and advanced skincare formulations. These photographs show selected actual products from our Shopify catalogue; they are not a photograph of our Budapest showroom.

Our Budapest operations bring together office, showroom, professional education, logistics and technical service facilities. We will add an authentic showroom portfolio photograph once it is available.

Behind DermaGene® — The Expertise Behind the Beauty

Our broader professional experience connects the DermaGene consumer brand, the SalonTech professional technology division and collaboration with experts associated with RevitalMed, an independently operated clinic. Professional feedback helps inform selected cosmetic product concepts and educational work.

Learn how the network works, and see approved individual expert profiles as they become available.

Company Facts & Verification

Current legal operator: Vitee Beauty Kft., Hungary · registered office: 8230 Balatonfüred, Batsányi utca 2. · company registration: 19-09-524576 · EU VAT number: HU32593369.

Legal predecessor: Vitee Kereskedelmi és Tanácsadó Bt., established December 2008 · former company registration: 19-06-508966 · transformation with legal succession in August 2024.

Consumer brand: DermaGene®, launched 2010. Founder: Anita Heizer, also co-founder and co-owner of the independent RevitalMed Aesthetic Clinic (founded 2014).

Official Hungarian company registration search · Dun & Bradstreet corporate certificate reference · Terms and company information · Contact.

Print-publication photographs are presented as illustrative source references, not as independent product test results. All clinical or device claims require product-specific documentation.